Showing posts with the label pricingShow all
social media
3 factors diminishing the value of digital advertising
Advertisers are significantly concerned about the value of digital advertising and t…
You Tube
Internet content and consumer digital surplus
It is increasingly being argued that the Internet provides “digital surplus” to consum…
Wal-Mart
Loss of a competitive market is afflicting U.S. single-copy magazine distribution
Single-copy magazine distribution is undergoing a remarkably unheralded transformation…
Quad/Graphics
Contemporary Trends Change Magazine and Newspaper Printing Markets
The markets of magazine and newspaper printing firms are undergoing significant change…
video
How to Destroy Your Customer Base and Investor Confidence
Netflix used to have a charmed life. This year, however, poorly thought out strategy a…
strategy
Digital Media Require New Pricing Methods
Newspaper publishers need to explore new methods of pricing content as they expand the…
strategy
Challenges of Product Choices and Prices in Multi-Sided Media Markets
Commercial media have faced product and price challenges in 2-sided markets for more t…
Social Plugin